Getting Started with SEO

 

SEO (search engine optimization) is the holy grail of website traffic. Your business needs and depends on it. Not to scare you, but SEO is a complex subject—even for the best of us. If you’re just getting started with SEO, you might be a tad overwhelmed. Trust me, I’ve been there.

 

But you can do it! Here are a few tips to kick off your SEO journey…a journey that never truly ends, lol.

  1. Research Keywords

    • I always start here: researching what related words my target audience are using in search engine searches. This process reveals what individuals are really interested in. To start, create a list of topics directly related to your organization’s “why.” (Note: be sure to research related terms/topics too.)

  2. Tailor Your Content

    • This point is pretty straightforward. Stay on topic. If your sole goal is fashion, don’t write content about education unless you’re tying fashion into education. Creating u

  3. Formatting Pages

  4. Be On the Lookout for Broken Links

    • Some companies have team members whose main job is to stay on top of broken links. But most, especially small businesses, don’t. When your website has broken links, it negatively impacts your SEO. Not to mention it could affect your conversion rates. Set aside some time bi-weekly to ensure all of your site’s links are up-to-date.

  5. Update, Update Update

    • Some companies have team members whose main job is to stay on top of broken links. But most, especially small businesses, don’t. Set aside some time,

Want to personalize this conversation to include your SEO strategy? I’d love to help. Email me today!